Gradska opstina Palilula

In the organization of the National Academy for Public Administration, a training on the topic “Visibility of Internet presentations and application of guidelines for the creation of Internet presentations” took place in the Regional Center for Professional Development of Education in Niš on June 27th. The aim of this training was to improve the knowledge and skills of the students for the independent creation and updating of the web presentations of the bodies.

From the Palilula Municipality, this training program was mastered by Milan Nikolic, Ivanka Vukmir and Dragan V. Vidojkovic. Training participants from Nis, Kragujevac, Leskovac, Pančevo are familiar with the Guidelines for the development of web presentations by public administration bodies and local self-governments; about increasing the visibility and authority of internet browsers on the search engine (technical adaptation of Internet presentations and Off-Page SEO); Increasing the relevance of internet presentations on the search engine (website optimization – On Page SEO); How to create content that has a longer life on the Internet ?; Measuring the impact of an internet presentation; analysis of the accompanying document “Self-Control and Improvement of the Future Effect of an Internet Presentation”.

The training program was realized under the guidance of prof. Nataša Krstić, Ph.D., coordinator of the digital marketing program at the Faculty of Media and Communications of the Singidunum University.